Clickables:
Telecom
by Aaron Baar "The mobile platform is becoming more and more a part of people's lives," says Jeff Herrmann, vice president of mobile media for Nielsen. "The primary use of these services is communication and convenience. A big driver of the mobile media is social networking," Herrmann says. "You get hooked. Once you start using it, you can't move away from it." ... Read the whole story > >
Trends
by Sarah Mahoney
"In a down economy even the most stubborn consumers are receptive to money-saving offers," ICOM Information & Communications says in its analysis. "This is a perfect time for brands to engage desirable consumer segments with offers that appeal to their frugal mindset." ... Read the whole story > >
Retail
by Sarah Mahoney Separately, researchers are finding that Walmart is extending its lead faster in some categories than in others. According to BIG Research's January Retailing Report, Walmart continues to wallop its competition in the health and beauty aisles, with one in three shoppers saying they prefer it for cosmetics and shampoo purchases. ... Read the whole story > >
Automotive
by Karl Greenberg
The consultancy notes that Hyundai's just-launched "Hyundai Assurance" program, which lets buyers return new Hyundai cars within a year if they get laid off or have health crises, lifted Hyundai's sales by 14% in January while overall, the industry is down 37% compared to January 2008. "The magnitude of this gap hints at how much market uncertainties weigh on consumer spending," it said. ... Read the whole story > >
Beverages
by Karlene Lukovitz The brand is promoting awareness of the contest and site by having a group of students known as school spirit leaders whose teams are in the NCAA post their own videos and photos online. Coke Zero will select four of these "Mad Majors" to represent the brand at the Men's Final Four, where they will document fan activities and upload content on the Madabase. ... Read the whole story > >
Research
by Les Luchter
"The travel industry was one of the first industries to enter the e-commerce arena," the study by Epsilon explains, "and therefore travel consumers have a high comfort level in regards to multi-channel email and Web marketing activities." ... Read the whole story > >
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