Mediapost writes 'em, I feature them every night at 6pm EST:
Retail
by Sarah Mahoney When people move, they shop. Epsilon reports that the average new resident spends $7,300 on everything from window treatments to take-out meals in the three months following a move. And they continue to shop: While they spend an average of 52% more than non-movers on home décor and furnishings in the first year in their new digs, they shell out 16% more than non-movers for the second year. ... Read the whole story > >
Strategy
by Les Luchter
"Loyalty marketers should consider providing WOM channels to their active members and then find ways to recognize and reward them for engaging in WOM activity that benefits your brand," wrote co-authors Rick Ferguson, Colloquy editorial director, and Kelly Hiavinka, Colloquy partner. ... Read the whole story > >
Electronics
by Aaron Baar Two factors likely contributed to the increase in television sales in January: the Super Bowl and hype about the transition to digital broadcast television. And with the DTV transition now delayed until June, there may be even more opportunity for television sales to increase. "It gives [retailers] more time, and it will be right around the Father's Day promotions." ... Read the whole story > >
Beverages
by Karlene Lukovitz
After each event, the footage is edited into Webisodes that are released weekly on the Style Series Web site and DBG's network. The network reaches 109 million uniques through sites including Yahoo Video, YouTube, Google Content, People.com and InStyle.com. ... Read the whole story > >
Packaged Goods
by Tanya Irwin One Super Bowl advertiser has found a way to extend the reach of its TV spot to millions more viewers. Pedigree has partnered with DogTime Media to include the ad on the Sparky Media Center, which has already been embedded on over 70 publisher and blog sites with 6 million visitors, said DogTime Media CEO Trevor Wright. Sparky also has been placed on tens of thousands of individual desktops or social media pages, he added. ... Read the whole story > >
Automotive
by Karl Greenberg
We spoke with Sylvia Marino, executive director of community operations for automotive research and marketing site Edmunds.com, who was part of a Webinar last week with Scott Monty and Christopher Barger, Ford and GM's social marketing directors, respectively. ... Read the whole story > >
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