Friday, February 20, 2009

Social Media Marketing Preferences


Saw a link to this via Twitter a few days ago:

Twitter or Facebook? Which do you Prefer?

When Abrams Research asked more than 200 social media leaders which social media site they would pay to use and which ones they would recommend businesses pay to use, they got some interesting answers.

Yesterday, Abrams Research announced that 40 percent of businesses picked Twitter as the number one social media site for businesses. LinkedIn came in second with 21.3 percent. YouTube followed with 18.8 percent, and Facebook came in last with 15.3 percent.

But, when the social media leaders were asked what social media service they would advise a business pay for, Facebook came out on top with 32.2 percent of respondents in agreement. LinkedIn came in second with 29.7 percent, and Twitter was third with 21.8 percent.

The experts recommended Twitter because it offers "instantaneous feedback from and interaction with customers/users" and because of its "the ability to give a business a 'voice' is powerful marketing." However, they would pay for Facebook because "it is the most comprehensive social media forum."

Which social media sites would you recommend? Which would you pay to use?

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