Wednesday, October 22, 2008

Wednesday Night Marketing News

Clickables from Mediapost:

by Karl Greenberg
"It's to make Hummer more appealing," says an industry observer, because CEO James Taylor might well choose to go with Hummer to whomever acquires it, and Taylor was a central figure in the renovation of Cadillac. Taylor's presence "adds to the value of the franchise, because it's a damaged franchise." ... Read the whole story > >
by Karl Greenberg
"We are going all out on this," says the brand director. "It's as big or bigger in terms of how we supported the De La Hoya-Mayweather fight because we now have a much better sense of what's possible and how relevant boxing is to our consumer and as an expression of boldness and masculinity for our brand. So knowing that, we have a stronger plan and better plan." ... Read the whole story > >
by Sarah Mahoney
For its part, Coach is beefing up its product assortment, including fragrances and jewelry, even as it is reducing the number of handbags it offers. In addition to promoting its new Madison line, which it describes as a "softer, drapier look," all its stores will look more festive and colorful for the upcoming holiday, with gift selections at multiple price points, including small leather goods. ... Read the whole story > >
by Nina M. Lentini
The Westport, Conn.-based company is testing four varieties in several markets, relying on freestanding inserts, sampling and PR to get the word out about the products being tested this month in New England; Albany, N.Y.; Milwaukee; Minneapolis; and Charlotte, N.C. ... Read the whole story > >
by Karl Greenberg
Besides the logo being on the "NBA Tip-Off" host's desk and on court, will be the prominent commercial advertiser during NBA broadcasts on TNT and NBA TV throughout the season, per the Atlanta-based company. ... Read the whole story > >
by Karlene Lukovitz
Taste, quality and price are the dominant factors in choosing food in all of the countries except China, where foods' health benefits are most influential, according to the study, "Food 2020: The Consumer as CEO." On average across the countries, 74% cited taste, 73% quality and 70% price. ... Read the whole story > >

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