Tuesday, October 21, 2008

Setting Prices

Today and Tomorrow at this time I will post for you a couple of emails from Craig Graber:

Hi Scott,

There are a lot of links in this e-mail, so read through
everything and get what you need to get out of the
information, first... and then go back and click on those
links that are relevant to you.

For many people, pricing is a serious issue.

You're concerned about charging (and making) too little...
but of course, you're concerned about charging too much and
not getting paid at all, right?

Well, in a minute I'm going to give you a link to an
interview I did, that explains the step-by-step process I
use to set my own prices, but here's something you need to
be aware of, when thinking about pricing.

There are two ways to make money: on the front-end, and on
the back-end.

The front-end of your business is the entry point where your
customers first get an opportunity to "meet" you, in the
financial sense. Call it the beginning of your funnel.

For example, for me, most of my best customers originally
"meet" me by taking the free test-drive of my offline
newsletter, which you can find here:

Other customers come in through one of two low-priced
e-books I offer: either The Science Of Getting Rich at
http://www.kingofcopy.com/science or... Scientific
Advertising, by one of my all-time favorite copywriters and
ad-men, Claude C. Hopkins, at

The back-end of your business, however, is a completely
different animal entirely. The "back-end" is what you have
to sell your customers, after you've sold them what you
sold them on the front-end.

Often times, this is where the huge profits lie, and in this
case, smart entrepreneurs spend time figuring out how to
shove as many people as possible into their funnel, so they
can make as many back-end sales as possible.

Now some people can, and do, make money in both front and
back-end sales. There's no hard and fast right or wrong
way of doing this. It all depends on what kind of business
you have and what kind of business you want to have.

But the best way to price your goods and services, isn't to
pick a number up front, it's to have a few specific

One is simply to figure out how much profit you need to make
-- based on whether most of your profits are made on the
front end or on the back-end. Take into consideration what
it is your total costs are:

Cost to acquire each of your customers (marketing and
advertising costs), plus...
Manufacturing cost to produce your actual products, plus...
Taxes (if you can figure this out), plus...
Any fixed costs you have, that you want to allocate towards
your products or services (things like rent, salaries,
office supplies, and other overhead costs to run your

... Then simply figure out how much money you need to make
on each item and add this to your costs we just mentioned.

Now as far as strategy goes, listen to this interview I did,
and you'll get loads of other pricing strategies you can
use. (Don't worry, there is nothing to buy on the call.
In fact, there is nothing but PURE content for you to

Here's that interview:

Tomorrow, I'm going to show you a formula to calculate
pricing and it's impact on your business. For many people,
this simple formula will dramatically altar your perception
on pricing and on business in general.

Now go sell something, Craig Garber

P.S. This month: one of the most compelling lead generation
ads for one of the most forward thinking pop-culture
businesses around. In fact, it's the new "crack" for
affluent baby boomers. Test-drive it free and get 15 bonus
gifts (watch the video) at http://www.kingofcopy.com/ssnl

Check out all the King's products at

Comments? Leave them here on my blog -- I want to know what
you're thinking: http://blog.kingofcopy.com

(c) Copyright, Craig Garber & kingofcopy.com(R) 2008

Craig Garber
kingofcopy.com (R)
3959 Van Dyke Road #253
Lutz, Florida 33558 USA
813-909-2214 Phone
954-337-2369 Fax

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