Here's your nightly round-up from Mediapost:
by Karlene Lukovitz Once the FTC's "Green Guides" have been updated to better reflect current technologies, issues and consumer perceptions of green claims--which is likely to happen sometime early in 2009--the FTC is expected to bring cases against some companies whose green claims have been under investigation. ... Read the whole story > >
Financial Services
by Aaron Baar
Along those lines, Citizens Financial Group (parent of Citizens and Charter One banks), earlier this month launched an incentive program that pays consumers cash for conducting electronic banking, naming it the "Green$ense" program. ... Read the whole story > >
Restaurants
by Les Luchter A new Dunkin' Donuts ad campaign, with creative and media buying from Hill Holliday, will run on TV, radio, online and in-store through the month. In the TV spot, a poll-taker seeks the coffee preferences of hardworking Americans and makes a checkmark on a clipboard to illustrate the results. ... Read the whole story > >
Retail
by Sarah Mahoney
While both companies have plenty of entries poised to be big sellers this season--including Sesame Street's Elmo Live from Mattel and Furreal Friends Biscuit from Hasbro, industry experts are worried that toy sales may suffer as parents trim their holiday spending plans. ... Read the whole story > >
Strategy
by Karl Greenberg Becky Saeger, EVP and CMO at Charles Schwab, said that clients who haven't logged in for years are doing so in record numbers. "What does it all mean? For Schwab, this is the time to deliver on the brand promise: relationship, long-term equity and profitable business. When the smoke clears, we will have a different relationship with clients." ... Read the whole story > >
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