From Mediapost today:
Anti-Tobacco Truth Campaign Eyes Viral Effort
by Karl Greenberg
[Packaged Goods] The American Legacy Foundation's "truth" campaign, aimed at preventing kids from lighting up, is taking a shot at viral marketing. - Read the whole story...
Visa Solicits User-Generated Content For Olympics Effort
by Aaron Baar
[Financial Services] With less than a month to go before the opening ceremonies of the Olympic Games in Beijing, Visa is expecting consumers to start getting into the spirit, and hoping they're in a mood to share a little content. - Read the whole story...
Verizon Connects With Consumers Through Experience
by Laurie Sullivan
[Telecom] Verizon Wireless is relying on a mix of word of mouth, blog chatter and local newspaper and radio ads to attract attention to its newly opened retail store in Boston. - Read the whole story...
Suzuki Uses Small Vehicles To Help Push Larger Ones
by Karl Greenberg
[Automotive] American Suzuki has been featuring its motorcycles in its car and SUV commercials since 2006. The auto manufacturer is now counting on its next four-wheeled vehicle -- and its first pickup truck -- to have a more direct relationship to motorcycles, as well as ATVs and marine products. - Read the whole story...
Nutraceuticals May Be Nearing Tipping Point In U.S.
by Karlene Lukovitz
[Food and Beverage] Nutraceuticals -- food and beverages that claim to enhance appearance, revive mental acuity and increase resistance to disease -- have reached a tipping point in North America, according to new research from the Center for Culinary Development (CCD) and Packaged Facts. - Read the whole story...
TNS Unveils New In-Store Metrics For Grocers
by Sarah Mahoney
[Retail] TNS is unveiling a new way to measure grocery-store behavior, one it says will give both grocery retailers and packaged-goods marketers new insight into their marketing plans. - Read the whole story...
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