This chart only measures where it is spent.
It does not measure which is the most effective. (All depends on the campaign, and other marketing).
It does not tell us who is spending all the big bucks either.
So be careful when you look at charts like this and then talk to a professional who understands how to use each form of media to get the results you want.
Tuesday, July 15, 2008
Advertising Media Money
Posted by ScLoHo (Scott Howard)
Labels: Advertising, marketing, Media, newspapers, radio, research, television
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