Most Aired TV Commercials

Off the top of my head, I can only recall 2 (maybe 3) of these by name. And as my wife pointed out, the dippy guy in the Arby's commercial is also thinking about Campbell's soup in another commercial.

IAG's Top 5 Most-Aired TV Spots

1. "Toyota Sequoia" Sequoia hauls trailer with family; best evenings usually don't end with television; fold-flat rear seats; kids use telescope (:30)

2. "Arby's" French Dip & Swiss Toasted Sub; couple on blanket; let's go for a dip; girl skinny dips, boy runs to car (:30)

3. "H&R Block" Taxcut; man is stuck; get people to help; we used a box; tell the box you're stuck; direct access to professionals (:30)

4. "Tropicana" Kids try to squeeze oranges; 18 oranges into every carton; made by oranges, squeezed by Tropicana (:30)

5. "Long John Silver's" Men on pier; is that the #1?; is that the #2?; want something different?; Alaskan flounder or chicken; $2.99 (:15)

Above are the Top 5 most-frequently airing national television ads in January 2008, according to IAG Research monitoring.

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