Tis the Season To Prosper

Read and Prosper:
by Denise Corcoran

Why develop a marketing campaign just for the Thanksgiving to New Year period? It’s simple.

From now until January 1, the “buyer mentality” prevails. Buyers are ready to make purchases at any time, not just while shopping. Many businesses make as much as 50% of their revenues during this period .

Study these marketing strategies and adapt them to your business. Below are my top 5 strategies.

1. Products and Services for Every Budget
To maximize revenues, smart retailers develop gift ideas to fit every budget -- for example, Gifts Under $10, Under $50, Over $200, etc. How can you develop products or services to fit every budget in your business?

2. Holiday Packages
Holiday packages are the HOT sellers right now! Why? Because they take the “thinking” out of buying. For example, pre-package gifts of soaps, body lotion and bath salts. How can you take the “thinking” out of buying your goods or services? How can you “pre-package” multiple items to make it easy for your customers?

3. Bundled Products or Services
Rather than sell single items, offer “theme” combos. For example, a holiday “wellness” gift package, including a massage, a facial and health products. Or a “tax savings” combo, including a book, tax software and a one hour consultation. How can you bundle complementary products and services to create a “theme” offering?

4. Volume Discounts
Make your business the one-stop shop during the holidays and beyond.

Give customers an incentive to purchase multiple products and services.

For example, give 25% off for orders over $100, 30% off for orders over $200, etc. How can you capitalize on volume discounts to easily increase sales?

5. "Something of the Month" Club
Create customer loyalty and longevity with this winning strategy. The options are endless. For example, “CD of the month” club, “restaurant of the month” club, etc. These programs work best when you give significant discounts in exchange for a long-term buying commitment of your products or services. What creative ways can you adapt this strategy to your business?

Coach's Action Step:
Adapt, Take Action & Multiply Your Marketing Results

Pick one of the five strategies that most resonates with you. Each strategy is easy to implement just in time for the holidays. Announce your new combo packages, volume discount, etc. in your Christmas or New Year’s greetings, newsletter or any other holiday communications to your clients and prospects. REMEMBER: Make it easy and rewarding for customers to buy from you and they will reward you with holiday sales.

Denise Corcoran, a business and leadership coach and CEO of The Empowered Business(tm), has 31 years experience as a business coach, consultant, and former corporate executive. Subscribe to her monthly ezine, The Empowered Business(tm), at http://www.empoweredbusiness.com/Newsletter_signup.html.

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