Guess who's on the net!

Note the language that is being used in the following story which is a press release from Vertis Communication. Vertis has been a print oriented company according to their own website, "Vertis Communications is a premier provider of print advertising, direct marketing solutions, and related value-added services to America's leading retail and consumer services companies. Vertis delivers marketing programs that create strategic value for clients by using creative services, color management technologies, proprietary research, customer targeting expertise, premedia and media services, combined with its world-class printing expertise. Headquartered in Baltimore with over 100 locations in the U.S., Vertis Communications has been recognized as one of Fortune magazine's "Most Admired Companies" in advertising and marketing. For more information, visit www.vertisinc.com". The language in the press release says, "responded to direct mail advertising in the past month by visiting a sender's Web site".

What is the relationship between direct mail and website advertising? Which drives the consumer? Anyway, here's the story....


Electronic Media Survey Says:

Retirees Surf and Respond

According to the Vertis Communications 2007 Customer Focus Tech Savvy study, twenty-one percent of total adults in 2007 have responded to direct mail advertising in the past month by visiting a sender's Web site. Findings also revealed that older men's responsiveness to direct mail advertising through the Internet has grown the most, with 28 percent of men ages 55-64 indicating this behavior and 15 percent of men 65 and older exhibiting the same pattern.

Jim Litwin, vice president of market insights for Vertis Communications, noted that "...targeting the older population may greatly increase the overall effectiveness of marketers' spending, particularly as men reach retirement and find more time to surf the Web."

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