Monday, September 26, 2011

Monday Night Marketing News from Mediapost

Click & read:

by Karl Greenberg
The effort for Toyota Yaris focuses on the vehicle's essence. "Yaris," says the campaign frontispiece, "It's a car." The campaign features a Web site, appropriately called The site stars actor, comedian and NYU faculty member Michael Showalter in a series of videos that border on performance art. ...Read the whole story >>
by Karlene Lukovitz
Millennials are the heaviest users of restaurants/foodservice options at lunch, but they're also the most likely age group to rely on "value" items for luncheon meals, according to a new Lunch Consumer Trend Report from foodservice industry consultancy/research firm Technomic, Inc. ...Read the whole story >>
by Sarah Mahoney
While retail executives are looking for modest growth this holiday season, they're also bracing themselves for more last-minute markdowns, as consumers fret about the economy. "Compared to all the headlines about gloom and doom, you have to take some solace in this prediction of 3%," Doug Hart, partner in the retail and consumer product practice at BDO, tells Marketing Daily. ...Read the whole story >>
by Karl Greenberg
Audi, which launched its campaign for the A6 this month with creative that shows the roads as they really are, is now focusing on fantasy with the show, "Untitled Jersey City Project."vStayed tuned for eight, two-minute episodes airing during FX's Sunday prime-time movies and at ...Read the whole story >>
by Tanya Irwin
Guests at IHG's Crowne Plaza Hotels & Resorts can earn Nike golf equipment and a chance to perfect their swing with PGA golfer Stewart Cink via the "Get a Better Game" stay-and-earn promotion. In addition, the first registered guest who stays 50 nights during the promotional period will play in the Pro Am at the 2012 Crowne Plaza Invitational at Colonial Country Club in Fort Worth, Texas with Cink. ...Read the whole story >>

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