Friday, September 30, 2011

Friday Night Marketing News from Mediapost

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by Aaron Baar
With the NBA season already delayed (and unlikely to start anytime soon) thanks to a labor dispute, Adidas is prepping a new marketing campaign featuring last year's league MVP Derrick Rose as it launches his signature shoe, the adiZero Rose 2. Plans for the shoe's debut were made well in advance of the current lockout. ...Read the whole story >>
by Tanya Irwin
Neiman Marcus will hide 15 Nancy Gonzalez clutches (which retail for about $1,400) in secret locations throughout its stores nationwide between noon and 4 p.m. Participants will engage in a hunt for the clutches by unlocking a message when they check into Neiman Marcus stores on Foursquare. ...Read the whole story >>
by Karlene Lukovitz
A seasonal "Got Milk?" campaign from the national Milk Processors Education Program (MilkPEP) is bringing Charlie Brown, Lucy, Snoopy and Schroeder together in a print ad for the first time in 15 years. The campaign continues recent years' efforts to make chocolate milk "the official drink of Halloween." ...Read the whole story >>
by Karl Greenberg
Someone's making Googles of money in the ad business this year. Online ad revenues in the first half of 2011 more than doubled versus the period in 2010, according to the Interactive Advertising Bureau. The firm, whose report on first-half ad revenue was prepared with Pricewaterhouse Coopers, said revenue from online marketing efforts rose 23.2% to a record $14.9 billion in the first half. ...Read the whole story >>
by Karl Greenberg
Chrysler's Fiat brand is heading to Las Vegas. The division is promoting the 500 at the Specialty Equipment Market Association (SEMA) annual convention as an after-market accessorizing machine for Chrysler's Mopar. ...Read the whole story >>

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