A bunch of headlines and clickables from today:
Admit It, We're Pooped: New Sealy Ads Target The 6-Hour Crowd
by Sarah Mahoney
[Retail] "Ads in this category are always about tossing and turning and lumps and back problems," says the ad agency's chief creative officer. "We just thought it was important to change the conversation, so we went with some data that we knew all people know in their guts--Americans don't get enough sleep. Nobody gets eight hours--if we're lucky, we get six. And that's not because of our mattresses, it's because of our lives." - Read the whole story...
Boating Industry Taking On Water As Housing Stagnates
by Karl Greenberg
[Automotive] Across the board, from kayaks to cabin cruisers, the industry is seeing sharp declines in sales this year. But, says the National Marine Manufacturers Association, the problem isn't just gasoline prices. "In fact, that's the smallest part of it," says Thom Dammrich. "The big impact is coming from the decrease in wealth people feel in the decline of the value of their homes." - Read the whole story...
Pizza Marketers Rush To Tie In With Summer Blockbusters
by Laurie Sullivan
[Entertainment] Domino's and Papa John's kicked off separate campaigns Monday based on legends of "Batman" and "The Mummy," offering consumers collectible pizza boxes, free digital content, and tons of cash. - Read the whole story...
Burger King Spawns A Mini-Me For New Kids Meals
by Nina M. Lentini
[Restaurants] "It's what the King would feed his kids if he had 'em," says the voiceover, as viewers see the Little King enter the kitchen. "Aren't you going to say hello to your father?" asks the mother. Whack! The kid kicks his father in the shin, the King falls to his knees, the Little Terror grabs the apple fries and rushes off as the King slams his fist into the counter. "Fresh apples shaped like fries," says the voiceover. "Kid friendly." - Read the whole story...
Tecate Light Targets Mexican American Generations
by Karl Greenberg
[Beverages] The Heineken division, which has until now focused U.S. marketing on Spanish-speaking Mexican Americans, will run dual-language TV ads in both Hispanic and general market media, with two distinct executions with the tags: "Para los que quieren más" or "For those who want more." - Read the whole story...
Kimberly-Clark Sweepstakes Gets Start On Back To School
by Aaron Baar
[Packaged Goods] Through on-package labeling and point-of-purchase signage, the Neenah, Wisc.-based company is encouraging consumers to sign up for a sweepstakes in which their school will get 100,000 Box Top labels (the equivalent of $10,000) and a concert featuring recording artist Jordan Pruitt. The promotion will be touted through the in-store and on-pack promotions as well as online. The winner will be chosen in late September. - Read the whole story...
Dunkin' Donuts Adds Southwest Chicken Sandwich
Haier America Takes Show On The Road
Newell Rubbermaid Debuts Sharpie Pen
KFC Asks: Is America Hotter Than Hell?
Sorry, Charlie: Del Monte Is Selling StarKist
Kellogg Unit Buys Chinese Cookie, Cracker Maker
Noven Pharmaceuticals Names VP/Marketing, Sales
Ted Mathas Named CEO Of New York Life
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