From my Emails:
by David Goetzl
In the wake of its decision to reject a takeover bid last week, Anheuser-Busch said it would undergo a massive cost-cutting plan, but would not reduce its marketing outlays. In fact, it plans to increase spending by perhaps $200 million-plus this year. ... Read the whole story
by Erik Sass
Less is more. A Nielsen study commissioned by Gas Station TV found that 10- and 15-second spots are equal or superior to 30-second spots in terms of brand recall, according to GSTV CEO David Leider, who described the findings Tuesday. ... Read the whole story
by Fern Siegel The Federal Trade Commission just raised a glass to the alcohol industry. A major report, released Friday, said the agency found the industry enjoyed "high levels of compliance" with voluntary rules that limit advertising directly to adults 21 and older. ... Read the whole story
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