Tuesday, January 15, 2008

More on the 2008 American Consumer (part 2)

This time, we take a step back at 2007 trends to see how the economy is affecting our lives. No big surprises here, except we are adaptable consumers.

From my email:

Impact Of Higher Gas Prices

Because of higher prices, consumers say they will:

June 07 Dec 07
Shop more at supercenters 23% 27%
Switch to lower price gas stations 26% 26%
Use more coupons 21% 25%
Buy less expensive grocery brands 19% 23%
Use lower grade gas 14% 15%

Source: Nielsen Homescan Survey

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