Monday, January 14, 2008

Advertising Overload?

Let's face it... Nearly everything in your favorite grocery store has advertising on it. From the cans of soup to the sticker on the bananas, it's there all around you. You were probably used to it so it wasn't thought of as advertising, it was just a label. Even store brands have advertising on their packaging, instead of a generic label.
So in order to get our attention, they needed to do something remarkable (purple cowish).

Here's what's coming:

Video Ads Are Planned for Grocery Carts

SEATTLE (AP) — Microsoft Corp. is bringing digital advertising to the grocery cart. The software maker spent four years working with Plano, Texas-based MediaCart Holdings Inc. on a grocery cart-mounted console that helps shoppers find products in the store, then scan and pay for their items without waiting in the checkout line. Click here for the rest.

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