The Future of Retailing? Visit an Apple Store.

The following is an excerpt from a news letter from a guy known as TAZ (Jim Taszarek). He is a sales consultant specializing in broadcasting. I wanted to include this, because normally only radio or TV insiders get to read his stuff, and this is something EVERYONE should read:



From Doug Harris. Doug went to buy an iPod in a Houston Apple store. His impressions:

+ The place was buzzing with activity; he called it a Beehive of activity.

+ Everybody (salespeople and customers) are doing things together - mostly demonstrations.

+ Everybody knows exactly what's in stock; none of this, "let's see, let me get the guy who handles that stuff."

+ Within 30-seconds Miss Big Smile steps up and asks what product he's interested in, then asks how he plans on using it - then based on his answers offers a less expensive alternative.

+ He also notes everyone leaving the store does so with one of those pure white or black boxes - and a big smile.

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