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Restaurants
by Karl Greenberg Dunkin' Donuts has signed a deal to make Celtics All-Star guard Ray Allen spokesperson and the face behind a New England-market, season-long iced coffee marketing campaign, "Caught Cold." Allen will appear in television and radio commercials and participate in promotional appearances. ...Read the whole story >>
Retail
by Sarah Mahoney
While Levi's expected the data to substantiate Gen Y's much-discussed free-spiritedness, Mary Alderete, VP/global women's marketing, tells Marketing Daily, she was a bit stunned by just how little they care about a traditional path. Only 68% say becoming a mom is a priority, 50% say getting married is, and just 43% ascribe much importance to getting rich. ...Read the whole story >>
Electronics
by Aaron Baar "People have been saving, and I believe they've been saving for larger purchases," IBM retail analytics leader Michael Haydock tells Marketing Daily. He adds that the proliferation of Internet-connected devices has moved from a "nice to have" purchase to "must have" products. "The idea of connected devices has become a requirement. It's no longer something to put off purchasing." ...Read the whole story >>
Research
by Karlene Lukovitz
While Americans' growing propensity to consume more meals at home is well documented by now, preparation trends point to relatively static amounts of stovetop -- and even microwave -- cooking currently going on in our kitchens, according to long-term data from The NPD Group's ongoing National Eating Trends research. ...Read the whole story >>
Financial Services
by Karl Greenberg
Farmers' effort, which includes TV, involves a semi-fictive "University of Farmers" overseen by Prof. Nathaniel Burke, played by character actor J.K. Simmons. The national campaign, by RPA and Tool of North America, makes fun of educational films, beginning with TV ads that started late last month, touting Farmers insurance agents as the best trained in the business. ...Read the whole story >>
Electronics
by David Goetzl
ESPN has cut a second deal that changes the lineup for the annual top college football bowl games. The Rose Bowl, sponsored by Citi for years, will now have flat-screen TV maker Vizio as its nameplate backer. Starting in January and running through 2014, the bowl is the "Rose Bowl Game presented by Vizio." ...Read the whole story >>
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