Wednesday, September 19, 2007


The latest bunch of random stats focused on our youth.
Volume 1 Issue 8
September 12, 2007

1.

One in three parents think it's more likely their 6-10-year-old will be elected president than eat the recommended 5-9 servings of fruits and vegetables a day, according to General Mills and Kelton Research.

2.

60% of 12-18-year-olds spend an average $417 each on an overnight group trip, according to Student and Youth Travel Association.


3.

More 13-24-year-olds take illegal drugs to cheer themselves up than download or share music for free (43% vs. 17%), according to MTV and Associated Press.

4.

18% of high school students took material from someone's computer or website without permission, according to a University of San Francisco study.

5.

40% of teens aged 16-19 worked a summer job this year, according to the Department of Labor


Youth Markets Alert (YMA) identifies the latest trends among U.S. children, tweens and teens. Download a free sample issue to discover how twice-monthly case studies, research, contacts, and industry sector analysis connect you with young Americans' $200 billion in spending power.

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