| Someone, somewhere gets paid to study the obvious: Study: Annoying Ads Mean Less Sales |
| Wednesday, Aug 22, 2007 8:45 AM ET |
| NO BIG SURPRISE HERE--86% OF Americans who are offended or annoyed by an ad are less likely to buy the product. But 70% admitted they were more likely to remember irritating ads. The survey of 1,000 Americans 18 or older was done by Opinion Research Corp. this month. Although what's considered offensive or annoying may vary based on demographics, the decision not to buy the product was universal. Age, income, ethnicity and location did not affect the responses. Locally, we have a political brew-ha-ha going on. This town leans heavily Republican. In the primary earlier this year, nearly all the GOP Bigwigs backed a local experienced politician, who then lost in the primary to an up and coming young conservative outsider. Problem is that the GOP then went on what is perceived to be a witch hunt and have been flip-floping over whether or not to support the new kid. Reason is the newcomer followed one set of rules of discloure for campaign financing, and there are other, conflicting rules open to interpretation. A grand jury was called this summer and charged him with several felonies. Court date is not until October I believe, and the Election is November. What a mess. Another example of "All publicity is NOT Good publicity". You can read more about it here. Also here. |
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