Tuesday, April 03, 2007

Numbers


What really counts? The number of people you know or the number of customers you have? The numbers that you use to track your business can be deceiving. I recently have asked my staff to do a minimum of 20 calls a day and turn in the results. It could be left a message, made an appointment, no answer, sold $10,000. But the first step was action.

The next step is to take the action and convert that to $$$. That involves looking beyond the starting numbers and looking at what is really happening so that you can spot growth and trends. Most people over estimate the number of people they know or contact in sales. But the real numbers, the ones with $ in front of them, also known as the results will tell the true story.

More to come....

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