Here's another link

Not that I agree with everything that is written in this article, but it does give some interesting perspectives. Having spent the majority of my paid marketing career in radio, I know more than this guy does on that media. However, having been an on-going student of marketing, advertising, human relations, and the like; along with the hundreds of business owners I have know over the past 20 years, I consider myself to be quite knowledgeable on how to help you spend your money wisely. And just as important, is how not to spend your money. There are certain universal truths that have very little to do with which radio station, tv station, direct mail, billboard, newspaper, etc you use. Instead these truths are based on how we as humans decide what to do.

(A client of mine showed me the article, and that's what started this little rant.)

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