Tuesday, September 13, 2005

Whch way are you heading?

Many people in the world of advertising try and justify what they do with statistics. If that is you, Here is where you can get some numbers to make your point.

Most of the small to medium size business people I meet have no idea what it takes to market themselves successfully and blindly follow the lead of others, or try this and that and waste their precious dollars. Sadly I have seen good hearted people invest their life savings into a new business, and then when that money was gone, they:
1. Borrow more that they can't afford
2. Bring in partners that then tell them what to do
3. Get Behind with all their creditors
4. Have a going out of business sale
5. Live under a pile of old debts while they work for someone else
6. File bankruptcy.

So, really, what does it take?

There are a number of factors, thousands of books written, and plenty of people with opinions. I urge you to seek out the successful people in your world and take them to lunch. DO NOT ASK THEM ABOUT YOUR BUSINESS; ASK THEM ABOUT THEM AND THEIR BUSINESS. Eventually, they will ask about yours, but glean the wisdom that comes from the experience of others.

After 20 plus years in this business myself, I have countless examples of what has worked and not worked in the past and there are principles, formulas and systems to follow that can give you a fighting chance, if you want to learn.

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