Seconds ago, while looking for a picture to add to my last post, I came across an excellent explanation to Why Traditional Media is Dying. It's more than a lack of readers, or lack of instant updates, just read about it here.
Here's a sample: "...The reason traditional media is being wiped out is that it costs so damned much to produce. You simply can't compete with a free blog. Supply and demand. There are millions of alternative sources of information that cost zip. And all of them can compete directly with dead tree media for eyeballs. Market forces are unstoppable no matter how much you dislike the new reality...."
The challenge is going to be for the advertiser to find a way to reach their potential customers in the future.
Thursday, March 06, 2008
Why Traditional Media is Dying
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