Nearly 3 months ago both myself and Anthony Juliano of the SoundBite Back blog wrote about Hasbro & Mattel wanting to halt the Scrabulous on line game for trademark infringement.
We wrote about how this was a marketing blunder, (being a bully), and instead they should fork over the cash and buyout the Scrabulous folks and be a hero.
It appears that Hasbro & Mattel are stuck in their old world thinking and ignoring the new realities according to this story that appeared over the weekend:
"...The threat of legal action has not gained the companies many admirers. Many Scrabulous fans, some of whom say they bought the board game for the first time after playing the online version on Facebook, call the companies' approach heavy-handed and out of touch...."
Look at that, Scrabulous is HELPING Hasbro & Mattel SELL THE ORIGINAL BOARD GAME!
You can read the complete story here.
(and the 6 letter word.... take your pick Hasbro or Mattel).
Monday, March 03, 2008
6 letter word for Loser
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