Think you have a Big Screen? Look at THIS!

Tuesday I passed along info about Digital Signage. Now there's more in the news from Ad Week:

Billboards Fuse Old, New Media
LOS ANGELES It's not as dramatic as the futuristic world imagined in 1982's Blade Runner that had Harrison Ford seemingly unable to escape high-tech signage promoting anything that could be advertised, but digital billboards nevertheless have descended on Los Angeles and other big cities. Wednesday, Clear Channel Outdoor is launching its third network of digital billboards in L.A., and for the first time they'll feature breaking headlines bought and paid for by a major newspaper: the Los Angeles Times. The billboards still run static photos, as opposed to video, though the images can be changed on the fly, perfect for selecting interesting stories that the newspaper will want to tout throughout the day, accompanied by the suggestion to read all about it in the newspaper or at its Web site. more »

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