Click & Read:
Hospitality
by Tanya Irwin Kathleen Coney, director, brand marketing, Fairfield Inn & Suites by Marriott, shares some insight with Marketing Daily about the brand's return to TV advertising after a six-year hiatus. The campaign, featuring the tagline "Let's Get it Done," includes home video ads, cable TV placements, online video and paid search. TV will run in both 30- and 15-second versions as well as a Spanish-language version. ...Read the whole story >>
by Sarah Mahoney
A funny thing happened on the way to the fourth quarter: Instead of the gradually building economic recovery most retailers had been anticipating, lousy economic headlines cast a cloud over Christmas before they had a chance to put out their Halloween candy. But not everyone is downbeat. ...Read the whole story >>
Research
by Karl Greenberg Ace Metrix, which rated some 14 such Sept. 11-themed ads, found that Budweiser's ad featuring its Clydesdale horses was the most effective of all the commemorative ads, and also one of the most effective ads so far this quarter. The average Ace Score for beer ads was 478 on a scale of 0-950. Budweiser's spot was 665. ...Read the whole story >>
Research
by Karl Greenberg
According to Ipsos Mendelsohn, in 2010, 5% of affluent households owned an e-reader. This year, 14% own one. Last year, 33% owned a smartphone versus 43% this year. This year, affluent consumers spent, on average, 30.3 hours on the Internet versus 25.3 hours last year. ...Read the whole story >>
Beverages
by Karlene Lukovitz The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration with the Environmental Protection Agency's WaterSense program, uses "Rip the Drip" -- a personification of the sort of oddball you wouldn't want to encounter in public, never mind in your bathroom or kitchen. ...Read the whole story >>
Research
by Aaron Baar
According to The NPD Group's monthly Economy Tracker survey, two-thirds of U.S. consumers believe the U.S. is headed for bad times (with 59% saying it was headed toward recession), and that those bad times are going to last indefinitely. In addition, only 12% of consumers polled in August felt the U.S. government could do anything to straighten things out. ...Read the whole story >>
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