Click & Read:
Beverages
by Tanya Irwin The campaign appeals to the upscale, progressive 'man of the world,'" Lesya Lysyj, chief marketing officer, Heineken USA, tells Marketing Daily. "This feeling of worldliness and assurance resonates with our target consumers around the globe, and we feel the cinema provides a unique and superior medium through which to tell our story to a captive audience." ...Read the whole story >>
Retail
by Aaron Baar
"We have such a loyal and passionate customer base that they really want to reach out to non-Stein Mart customers and get them to join the fold," Glori Katz, Stein Mart's senior vice president of marketing and advertising, tells Marketing Daily. "It's using customers in a way that we haven't used them before." ...Read the whole story >>
Research
by Karlene Lukovitz "Brand loyalty has always been primarily driven by emotion," points out Brand Keys founder and President Robert Passikoff, adding that this year's rankings again demonstrate that "consumers seek to emotionally connect with brands that actually stand for something, and to connect with each other, too." ...Read the whole story >>
Automotive
by Karl Greenberg
With the 2012 model of Dodge Journey rolling into dealerships, the company is giving the vehicle its first real coming-out party with a campaign that Jason Russ, head of Dodge advertising, says will be a bit like an automotive "Truman Show" (in that movie, if you recall, people were so addicted to the reality show about Truman that they never missed an episode.) ...Read the whole story >>
Sports
by Karl Greenberg Now that the NFL is back on the gridiron, who are the players with the most endorsement firepower? Drew Brees and Peyton Manning are, according to new data from Omnicom Group's promotional agency, Dallas-based The Marketing Arm. ...Read the whole story >>
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