Lessons from former clients:
Daily Sales Tip: Getting Feedback from Former Customers
Getting feedback from defectors is important because of the unique insights it provides.
Your former customers know which areas you need to improve in order to get their business back. And your former customers can also give you very specific reasons why they left -- a view of your business you can't get anywhere else.
Source: Don Peppers, founding partner of Peppers & Rogers Group.
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