Wednesday, March 18, 2009

TV & The Net?


Some feared that television was dying with the internet usage increasing. After all isn't all traditional media dying?

No. Here's why. Unlike the newspaper business which is in trouble, you can still watch TV and be online at the same time? I do it with my laptop and the boob tube all the time.

I can also listen to the radio and be online at the same time. But it's a conflict to read the paper and be online at the same time.

Yesterday, these stories from Mediapost arrived in my email to give more evidence that TV is not dying, it's just going digital:

CBS' Old Standby '60 Minutes' Is Beating Rivals
Newsweek
For 30 years after its inception in 1968, "60 Minutes" on CBS was one of the highest-rated shows on television. Then its ratings tanked -- bottoming out at an average of 11 million last year. But just when the show was being written off as old hat, it's back in a big way, with up to 15 million per episode through February.

The turnaround is largely due to a renewed commitment to hard news, including coverage of the banking crisis and the wars in Iraq and Afghanistan, along with exclusive sit-downs with the Obamas and Captain Sully and his heroic crew. "Our success is a direct reflection of America's hunger for news," says executive producer Jeff Fager. He says the show's approach paid off as the economy hit the skids. "60 Minutes" has also embraced timelier, less evergreen segments-meaning more harried, deadline reporting.

An additional boost has come from a less serious source: the NFL, which has surged in the ratings as well, providing a strong Sunday night lead-in for "60 Minutes." - Read the whole story...

President Obama To Appear On 'Tonight Show'
Variety
President Obama will appear on "The Tonight Show with Jay Leno" on Thursday in an in-studio appearance, in what is believed to be the first presidential in-person visit to a late-night talk show.

It is now a common practice for presidential candidates to reach audiences who may not be regular news junkies via talk shows, but that hasn't been the case for a sitting commander in chief. Obama's visit is an attempt to win support for his economic agenda in an informal setting.

Previous presidents have appeared on late-night talk shows and prime-time comedies and dramas while in office, but such guest spots are usually taped. For instance, President Bush taped a segment last year for NBC's "Deal or No Deal." In the old days, a president making an appearance on "The Tonight Show" would have incited complaints that it is beneath the dignity of the office. But in the past decade there has been a parade of politicians and world leaders appearing in such shows. - Read the whole story...

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