From Mediapost:
Automotive
by Karl Greenberg The national campaign for the launch of the all-new Insight begins today with a message that the car--which will be priced below any other hybrid car--is both inclusive and affordable. The effort, via L.A.-based RPA, has a "hybrid for everyone" concept delivered with a cast of ethnically diverse people and an upbeat message. ... Read the whole story > >
Automotive
by Karl Greenberg
Toyota is No. 1 in value and family-friendliness, BMW in performance, exterior design and coolness, and Ford in truck ruggedness, according to research and sales Web site Kelley Blue Book. The firm's Brand Image Awards, rating brands in 10 categories based on its yearly Brand Watch study, also found that consumers tap Cadillac as No. 1 for comfort and interior design; Nissan for exterior design among non-luxury vehicles, and Mercedes-Benz for prestige. ... Read the whole story > >
Awards
by Aaron Baar The campaign, which was a multi-agency effort, employed several media, including print, online, TV, digital and social, as well as public relations and experiential marketing. The campaign involved creating a fictional sports league in which teams competed in "lick racing" to remove the white filling inside the Oreo cookies. ... Read the whole story > >
Food
by Karlene Lukovitz
Web sites, books and DVDs on gluten-related illnesses and gluten-free diets have proliferated, and interest surged further after Oprah Winfrey announced that she is on such a diet. As a result, gluten-free products have moved into mainstream retailers and drawn the attention of major CPGs. ... Read the whole story > >
Transportation
by Sarah Mahoney Its call-for-entries email says: "As you know, our fares are famously low. But we want to know what you think is even lower. Something crude, lewd and just plain low down." Says Spirit's senior director of consumer marketing: "Our business model is that we allow people to pay for only what they want. ... We want to get our message out there as cheaply and easily as we can. The cheaper we are, the lower the costs for our customers." ... Read the whole story > >
Sports
by Karl Greenberg
The campaign, which debuts this week, features ads developed through a collaboration involving the NBA, creative agency Goodby, Silverstein & Partners, and NBA broadcast partners TNT, ESPN, ABC, and NBA TV. It is also the first professional-sports ad campaign running simultaneously on the four networks. The new ads show courtside footage in black and white, intended to evoke the emotional intensity of dramatic moments in playoffs. ... Read the whole story > >
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