from my email:
Daily Sales Tip: Become Part of the Social Conversation
Social media tools and online networking serve an important role in remaining on your customer's radar, because they help reinforce your presence in the minds of clients and prospects. By embracing social media, you're meeting clients where they live, and communicating with them using the tools they want to use.
Twitter, LinkedIn and Facebook are the big three leaders today in the domain of social networking and the best way to build presence there can be summed up in two words: be useful. Join a group on LinkedIn on a topic you feel passionate about. Tweet about your own top-10 tips for your market and retweet others' posts that your followers may find useful. Share links and best practices on your Facebook page.
The key is to show what you know by being a resource to others. That's how you can engage in the social conversation online in a way that's authentic, meaningful and sincere.
Source: Colleen Francis, founder and president of Engage Selling Solutions
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