Click & Read:
Retail
by Aaron Baar The campaign is a bit of an extension of the retailer's holiday effort, through which consumers took a photo of a 2D barcode and texted it to Macy's for access to a holiday themed video. This effort, however, is much more extensive, and will be communicated across multiple touchpoints, including television and print advertising, in-store signage and associate training. ...Read the whole story >>
Automotive
by Karl Greenberg
Even with General Motors reporting its first annual profit since 2004, it may be too early to say the automotive market is back. However, auto executives around the world are feeling generally optimistic about 2011, thanks largely to China, where just about every brand is digging for gold. Market analysts agree. ...Read the whole story >>
Restaurants
by Karlene Lukovitz Applebee's realized online exposure that would translate to more than $9.5 million if purchased through traditional media. Its buzz was driven in large part by its addition of three new Weight Watchers-endorsed entrées (it already offered two), according to the General Sentiment report. ...Read the whole story >>
Automotive
by Karl Greenberg
As Sir Martin Sorrell, the head of WPP, whose biggest client happens to be Ford, explained, the campaign is not about taking the "shock and awe" approach of big ads and anthem spots, but of creating quick, lasting impressions about specific vehicle elements. ...Read the whole story >>
Financial Services
by Tanya Irwin Online banking continues to grow in popularity, and according to Mintel, 79% of consumers visit their banks' online website on a daily or weekly basis. But loyalty would vanish if the service wasn't free, as almost 80% of consumers would stop using their banks online bill pay services if their financial institutions charged a monthly fee. ...Read the whole story >>
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