Wednesday, July 07, 2010

Wednesday Night Marketing News from Mediapost

Click and read (and stay cool this week)!


by Sarah Mahoney
While some analysts are calling for Tesco to cut its losses now and exit the U.S., Jim Prevor says there continues to be plenty of speculation that the retail giant will find a bigger way to both cloak the extent of its missteps with Fresh & Easy and still expand in the U.S. -- either through acquisition, joint ventures, or even franchising. ...Read the whole story >>
by Aaron Baar
Isabella founder and CEO Matthew Growney says the Vizit is just the first of several so-called Mobile Internet Devices that are meant to fill the gap between home computers and cell phones. In an interview, Growney talked about the company's first product, how it plans to avoid being pigeonholed around it and the entire MID sector. ...Read the whole story >>
by Karlene Lukovitz
Meanwhile, text messaging is enabling MilkPEP to offer female teens access to an exclusive video of Conrad (by snapping a photo of the ad with their smartphones and texting to get immediate video access in return). Again, the video drives home the milk-is-cool message, with the actress/fashion designer explaining why milk is a favorite beverage. ...Read the whole story >>
by Karl Greenberg
Lexus' Andrea Lim says the stylized focus of the efforts, with a "dark" theme, is meant to get people interested in the program who might otherwise be turned off by an overtly environmentalist, perhaps patronizing, tone. "To make it edgier, we had to make it polarizing, not what one normally associate hybrids with," she says. "No nice blue skies and butterflies." ...Read the whole story >>
by Tanya Irwin
Shell is inviting automotive devotees to share in a contest and sweepstakes how Shell V-Power fuels their passion for driving. Geared toward the type of person who "reads the owner's manual for fun," the second annual contest from the Houston-based company asks enthusiasts to submit a photo and a few sentences about how Shell V-Power fuels their motor-loving passion. ...Read the whole story >>
by Karl Greenberg
The change in marketing strategy also shifted the focus to consumer research. "We felt business would grow if we could answer what [consumers] were looking for," says Scott Stoughton, who adds that Pep Boys did quantitative and qualitative research last year in many markets, "Even down to the tagline." ...Read the whole story >>

Sphere: Related Content

No comments: