Welcome back from a long weekend...
Automotive
by Karl Greenberg Nissan reps say the iAds will help the company continue to reach early adopters and will also target the 15,000 or so customers who have already placed reservations for the car, which will be available beginning in December with mass-market availability by 2012. ...Read the whole story >>
Retail
by Sarah Mahoney
John Fleming, who has been with Walmart 10 years, was previously the CMO, best known for bringing on the highly controversial Julie Roehm. Just weeks after her firing in December 2006 -- a black eye that stayed with Walmart for months -- Fleming was shifted over to merchandising, and was replaced in the CMO role by Stephen Quinn, who remains in that role, and reports to Simon. ...Read the whole story >>
Restaurants
by Karlene Lukovitz Citing the brand's close relationships with the communities it serves and research from The Hunger Project showing that communities can break the cycle of hunger by creating their own sustainable food systems/structures, it is introducing a new Burgerville "Community Champions" program -- the first in an ongoing series of efforts to help create and promote local sustainable food initiatives. ...Read the whole story >>
Automotive
by Karl Greenberg
Ford says its involvement with Ironman pays off. The company says that between 2006 and 2008, favorable opinion about the Ford brand grew from 58% to 66% among members of the Ironman community and that people on-site at Ironman events are 38% more likely to seek information on a Ford vehicle versus a competing brand. ...Read the whole story >>
Retail
by Tanya Irwin The effort, from Alloy's AMP Agency and Alloy Digital, kicks off July 6 and runs through Sept. 18. "Give-Back Pack" (www.staplesgivebackpack.com) features country music star Kellie Pickler, TV star/singer Drake Bell and pop music star Jason Derulo as "pack leaders." ...Read the whole story >>
Entertainment
by Aaron Baar
"We know there's a lot of different events and activities," Scarborough's Howard Goldberg says. "What's important when it comes to trying to tie a[n event marketing] campaign together is to try and touch customers on an emotional level. And more and more companies are trying to do this through event and sponsorship." ...Read the whole story >>
Retail
by Sarah Mahoney
Both big-box stories are offering plenty of easy, affordable DIY-projects, and chains like Walmart and Target are making extra-big pushes on patio furniture and fun stay-at-home ideas, from trampolines to inflatable pools. ...Read the whole story >>
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