I'm out at our cities brand new ball park tonight, in the meantime, check out these headlines about baseball and other marketing news:
Entertainment
by Karl Greenberg Although the partnership with the studio is limited to the film and the All-Star game, MLB's John Brody says the level of integration between national marketing and local teams, and with traditional and non-traditional assets, is the kind of "360-degree" program around a jewel event that MLB will look to pursue again. ... Read the whole story > >
Telecom
by Aaron Baar
The drop would likely have been worse, if not for the iPhone. The company said it activated more than 1.6 million iPhones during the first quarter, with more than 40% of those activations being new customers. The company noted that iPhone users produced higher than average monthly revenues per subscriber than non-iPhone users. ... Read the whole story > >
Retail
by Sarah Mahoney Supermarket analyst Jim Prevor says that for all the posturing large chains have done about smaller format stores, only Aldi -- a limited-selection store -- and Trader Joe's have been "really successful." Part of the problem is F&E's uniform merchandise. "It sells exactly the same product mix in a store in upscale Scottsdale, Ariz. as it does in downscale Compton, Calif.," he says. ... Read the whole story > >
Food
by Karlene Lukovitz
To stand out amid the din of increasingly confusing green claims being made by all kinds of products, "you can't just flop a wind-energy or other green message on a label," says Margaret Kime, director of innovation with brand-building consultancy Fletcher Knight. "You need to make the green benefits relevant to the brand experience as a whole." ... Read the whole story > >
Hospitality
by Karl Greenberg "All they have to do is create easy-to-find search ads to pursue this 10% of potential guests ... who want to find an 'okay' hotel quickly," says Synovate's Sheri Lambert. "But it's not simply search marketing. There's also the 19% of people who research every hotel in the area. A well-considered and beautifully presented online strategy is a must." ... Read the whole story > >
Packaged Goods
by David Goetzl
Dove Marketing Director Kathy O'Brien said the "Gossip Girl" link is rooted by the strong ratings the show enjoys among twenty-something women, while the women's stories focus on those "who have taken risks to pursue their own life passions." The effort is an extension of Dove's five-year-old campaign for "Real Beauty." ... Read the whole story > >
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