Clickables from Mediapost:
Automotive
by Karl Greenberg The consultancy predicts sales will increase in the second half in line with the firm's own 8.5 million-unit retail and 10.4 million-unit total light-vehicle forecast for the year. It also estimates demand growing by 20 million units through 2014, driven by a number of factors. ... Read the whole story > >
Retail
by Sarah Mahoney
From a marketing standpoint, as consumer demand shifts to products that are more effective, Mintel expects to see an even greater emphasis on sampling, promotions, and discounting, and much less on image advertising: "Companies will do what they need to do to maintain brand recognition, but sampling is the No. 1 reason women switch to something new, and marketers know that." ... Read the whole story > >
Telecom
by Aaron Baar To highlight Klum's designs -- and consumers' ability to create their own designs -- LG has created a print advertising campaign that depicts Klum painted in butterflies, just like one of her back plate designs. The ad will appear in weekly magazines as well as fashion monthlies. The company has also created an online banner ad of the same image. ... Read the whole story > >
Sports
by Karl Greenberg
Major League Baseball is running a promotion with People magazine timed with the league's All-Star game. The program extending People's "Heroes Among Us" franchise, is called "All-Stars Among Us," and spotlights regular people who have done heroic or extraordinary things in their communities. ... Read the whole story > >
Research
by Karlene Lukovitz The ANA and the 4A's said that the solutions include becoming better educated about digital media, setting clear goals and understanding business objectives up front, understanding the consumer, being willing to test and learn, and committing to metrics and analytics. ... Read the whole story > >
Media
by Mark Walsh
One of the goals of Facebook's most recent redesign was for brand pages to be more seamlessly integrated into the stream of social interaction on the site. The changes essentially allow brands to assimilate into the general Facebook population by having profile pages like other users, status updates and the ability to pop up in fans' news feeds. ... Read the whole story > >
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