Here's a report card comparing last year with 2006:
2007 Ad Spend By Media
| Media Category | 2006 vs. '07 Change |
|---|---|
| Internet | 18.9 % |
| National Magazines | 7.6 % |
| Outdoor | 7.2 % |
| Nat'l Sunday Supplements | 4.9 % |
| National Cable TV | 2.2 % |
| Spanish- Language TV | 1.5 % |
| Network TV | -1.5 % |
| Local Magazines | -1.7 % |
| Spot Radio | -2.0 % |
| Spot TV Markets 101-210 | -2.6 % |
| Network Radio | -3.9 % |
| B-to-B Magazines | -4.0 % |
| Local Sunday Supplements | -4.9 % |
| Spot TV Markets 1-100 | -5.1 % |
| Local Newspaper | -7.5 % |
| Nat'l Newspaper | -7.7 % |
| Total Ad Spend | 0.6 % |
Source: Nielsen Monitor-Plus. Syndicated TV and FSI Coupons were excluded due to methodology changes. Newspaper reflects display ads only.
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