Click & Read:
Automotive
by Karl Greenberg On Feb. 17, Ford's Western sales region will put the capstone on a program it launched last year to promote the Ford Fiesta by promoting new bands. The "Gimme the Gig" competition, which started in July, is a seven-month-long combination Web program and traveling concert series that also happened to put the Fiesta on the ground at the concerts, at "Fiesta Lounges." ...Read the whole story >>
Retail
by Sarah Mahoney
As easy as it is to imagine that someone's online behavior tells marketers everything they need to know, it often doesn't provide any real clues about what they are really thinking. Marketing Daily asked Bryan Gernert, CEO of the Reston, Va.-based Resonate Networks, to tell us why online psychographics matter more than they used to. ...Read the whole story >>
Food
by Karlene Lukovitz Food Should Taste Good, Inc., a five-year-old all-natural tortilla chip maker based in Needham Heights, Mass., isn't quite in PepsiCo's league. Still, the privately held company managed to score with a Super Bowl-themed "Touch-Down Dance-Off" social media video contest/campaign. ...Read the whole story >>
Research
by Tanya Irwin
The third installment of the Recommendation Index finds that consumers are most likely to recommend reward programs that offer everyday value. Although finance and travel programs have the highest membership of any reward programs, the most positively recommended programs by consumers are those in the retail space. ...Read the whole story >>
Sports
by Karl Greenberg The National Basketball League might have to beg LAX for a new runway to handle the sponsors flying in to leverage the 2011 All-Star Game, which happens Feb. 20. At least two-dozen brands are activating in the City of Angels that weekend, with a focus on digital crowdsourcing programs, red-carpet celebrity events and top-shelf entertainment at Staples Center and around the city. ...Read the whole story >>
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