Friday, November 21, 2008

The Internet IS Mass Media


In case you still don't believe that you should have a website, take a look at this:


Before 1998, less than half of the people who used computers also used the Internet. Today only two percent of computer users do not go online.

Four Out of Five Adults Now Use the Internet
November 17, 2008 - In 1995, when The Harris Poll began measuring online activity, less than 18 million adults used the Internet in their homes, offices, schools, libraries or other locations. Now, thirteen years, later, fully 184 million adults are online.

The proportion of adults online trebled between 1995 (9%) and 1997 (30%), and kept on climbing rapidly to 63% in 2000. Since then growth has been slower, reading 73% in 2004 and 81% now.

These are some of the results of The Harris Poll, a nationwide survey of 2,020 U.S. adults surveyed by telephone between October 16 and 20, 2008 and October 30 and November 2, 2008 by Harris Interactive.

Review the entire poll results.

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