Links to News Sources

On occasion I will feature research that I received from MarketingCharts.com, a service of Mediapost.

Here's a few that I got this week. (Click on the Headlines):

Social Networking Explodes Worldwide, Facebook User Base Up 153%

Though the growth in social-networking users in North America is beginning to level off, their numbers are burgeoning in other regions around the world - with Facebook leading the way - according to a comScore study of worldwide usage of social networking sites. During the past...

Mobile Olympics Coverage Interests Americans, Brits

A substantial number of mobile users across the globe will be following the Olympics on their cell phones this summer, with nearly 45% of US and 31% of UK mobile video users a part of the mobile audience for the 2008 Olympic Games, according to Nielsen...

Supermarkets’ Reputation Shines, Tobacco & Oil at Bottom of Barrel

Supermarkets get top honors for providing the best service to consumers, while tobacco, oil and managed-care companies fare the worst, and previously well-regarded industries such as banks and brokerage firms take a hit, according to a Harris Poll . The decline in banks’ and brokerage firms’...

Moms Predict Increase in Back-to-School Spending

Back-to-school spending in 2008 will be modestly higher than last year, with an 8% increase over 2007 spending levels - $484, compared with $449 in 2007 - according to (PDF) a national study of US mothers by the Marketing to Moms Coalition. The spending increases will...

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