One of the fun things to do when you get research data is to compare it with your own life. So, at the end of this, I'll put a personal spin on the following 5 facts:
 | May 28, 2008 |
Cable TV prices have increased 77% since 1996, roughly double the rate of inflation, according to the Bureau of Labor Statistics. | |
Consumers are watching 59% more hours of video-on-demand programming in 2008 than they did in 2007, with 36% more titles available, reports Rentrak. |
The average American Idol participant voted via text message 38 times during the show's seventh season in April 2008, according to Nielsen. | |
Nearly 16% of American households have given up their landline phone, while three in ten Americans age 18-24 (31%) live in a wireless-only household, reports the National Center for Health Statistics. | |
Almost half of every discretionary dollar (48%) spent by mothers on their children goes to entertainment-related categories such as toys, board games, leisure activities, books, music, movies, videogames, consumer electronics, subscriptions and events/concerts, says NPD. |
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#1. When they bundle services like cable tv, phone and Internet in one bill, we don't notice the price increases
#2. This past weekend, we started to watch the movie August Rush from the On Demand service from Comcast for $4.99, but my wife was so bored that we picked another movie, The Red Sneakers which was free. It was laughably bad. The next day I finished watching August Rush. Two bad movies for $4.99. If we went out to the theater, if would have cost us $25.00 per movie including snacks to see one bad movie!
#3. I refuse to vote. I'll watch, but I don't care enough to vote.
#4 I almost gave up our landline until my wife converted it to her business line.
#5 Not surprising, I suppose. And the other 52% is spent on Apples and other fresh fruit?
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