Brand Building Relationships

Here's another list regarding Branding:

Top 10 Brands Ranked For Excellence In Shopper Marketing

1| Procter & Gamble

2| Unilever

3| Clorox Co|

4| Nestlé

5| Kraft Foods

6| Coca-Cola

7| Frito-Lay

8| Campbell Soup

9| ConAgra

10| Pepsi-Cola

Source: The Hub

And Here's the story from Mediapost:

P&G Tops First 'Excellence In Shopper Marketing' List
by Nina M. Lentini
[Retail] Chris Hoyt of Hoyt & Company says that the relationship between brand marketers and their agencies is critical to success in Shopper Marketing. "To be 'best practice,' both brand marketers and agencies must walk in lockstep and each must be capable of filling the voids where the other is weak until the weaknesses are addressed," he said. - Read the whole story...

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