Click & Read:
Automotive
by Karl Greenberg A new series of videos featuring Doug and his perpetually chagrined sidekick and ersatz Ford marketer John reflect a partnership with auto-vertical publisher Bonita Springs, Fla.-based Source Interlink Media (SIM). The videos star the real staff of SIM's Automobile Magazine. ...Read the whole story >>
Research
by Aaron Baar
According to a survey of 1,000 consumers conducted by Insight Research Group (along with digital music service eMusic), more than half (53%) of those who purchase music online also buy digital music files to own. The survey found consumers like to use streaming services to discover and listen to new music before they purchase it. ...Read the whole story >>
Retail
by Sarah Mahoney In addition to underscoring the universally free shipping offer, it builds on the Freeport, Maine-based company's commitment to both customer service and quality, David Hughes, account director at GSD&M, which handles the account, tells Marketing Daily. ...Read the whole story >>
Beverages
by Tanya Irwin
Miller Lite will give a "man cave" to two winners every time race car driver Brad Keselowski wins during The Chase for the NASCAR Sprint Cup. New Sprint Cup Series sponsor Dollar General is running a sweepstakes through Nov. 12 in 9,500 stores nationwide, with participation from such NASCAR official partners as Unilever and Coca-Cola. ...Read the whole story >>
Food
by Karlene Lukovitz With the U.S. Department of Agriculture's new MyPlate icon driving home the message that healthy eating means making vegetables and fruits half of each meal and First Lady Michelle Obama aggressively promoting her "Let's Move" initiatives to stem childhood obesity, Birds Eye sees an unprecedented opportunity to get more of its frozen vegetables onto Americans' plates. ...Read the whole story >>
Research
by Karl Greenberg
"One of the most interesting developments in the area of social good is the rise of 'shared value' -- by putting social issues at the center of their strategy, brands can benefit their business, their customers and society in general." ...Read the whole story >>
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