Gobbledygook

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Daily Sales Tip:

When presenting a written proposal, always remember your audience. Keep it simple. Eliminate media jargon and acronyms.

Instead, use short simple words and sentences. Include content specific to the customer's industry or vertical market, particularly in the cover letter and executive summary.

Remember that people buy ideas, solutions, and feelings. Data should support that, not the other way around.

Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786

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