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Electronics
by Aaron Baar "It definitely raises some questions about how [those companies] will be able to compete with them," Gartner research director Michael Gartenberg, tells Marketing Daily. "I think the Motorola phones will be the embodiment of [Android-powered] devices and tablets." ...Read the whole story >>
Food
by Karlene Lukovitz
Taglined "Meat Brought to Perfection," the campaign seeks to build trial of the pre-sliced and sliced-to-order meats by emphasizing their premium quality and driving people to their location in grocery deli sections. ...Read the whole story >>
Retail
by Tanya Irwin The promotion runs through Sept. 11 and will award a total of $500,000 in instant gift cards. Ads feature TV personality Al Roker as the spokesperson. The campaign includes TV, in-store and out-of-home print advertising, email, and online advertising on Facebook, Twitter and OfficeDepot.com. ...Read the whole story >>
Retail
by Tanya Irwin
The retailer has worked closely with Lady Gaga to design a range of exclusive, limited-edition, small gift items, which will be available for a limited time only at Gaga's Workshop. In addition to Gaga's Workshop in New York, a selection of items from the collection will also be available at Barneys New York locations nationwide and online at Barneys.com. ...Read the whole story >>
Automotive
by Karl Greenberg Among the things Fiat got right were the interior and controls. Like Mini, it found a modern interpretation of the mid-1960s minimalist control deck, where a retro dash has a smattering of buttons and controls and the displays feature a single dial with readouts incorporated therein. ...Read the whole story >>
Entertainment
by Aaron Baar
In the age of less commercial viewing, and more lip-service being given to building a relationship with people, nearly two-thirds of client-side marketers are planning branded entertainment projects in 2012, although many of them aren't sure what they're getting out of the deal. ...Read the whole story >>
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