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Packaged Goods
by Karl Greenberg Jeffrey Wolf, senior brand manager for Edge shave gel at Energizer Personal Care, says there's no cap on the number of submissions. "It could be writers, artists, someone who wants to drive a boat around the world." He says entries can be pretty much anything. "The wackier the better; it motivates others." ...Read the whole story >>
Research
by Sarah Mahoney
It's not surprising that people who are crazy for something -- whether it's kayaking, 1966 Mustangs or beekeeping -- can be fanatical about their interests. But a new study finds that these "pollinators" don't just spread their money and opinions more freely, they've also got a different attitude about ads and social media. ...Read the whole story >>
Packaged Goods
by Aaron Baar "While Shaquille is recognized worldwide for his athletic skills, he is also known for championing products that deliver value, durability and functionality," William Thornton, vice president of product management and supply chain, says. "This makes him the ideal person to help us get the word out and bring increased recognition for iGo in the mobile accessory marketplace." ...Read the whole story >>
Automotive
by Karl Greenberg
The Irvine, Calif., automaker, whose Optima is the "Official Vehicle of the NBA," will get product and brand placement around the arena and stage in Newark during the live coverage on ESPN, and on NBA TV and NBA.com. Kia's involvement includes presentation of two NBA Cares Community Caravan events in Newark and New York City before the Draft. ...Read the whole story >>
Retail
by Tanya Irwin The entry process includes submitting a before and after photo and writing a weight loss success story in 300 words or less. Contestants are asked to share their Atkins journey, how they achieved their weight loss goals, what they enjoy about Atkins and what motivates them. ...Read the whole story >>
Research
by Aaron Baar
Marketers looking to buy programming based on "audience engagement" may want to think twice. A new study by Ace Metrix reveals there is little difference in advertising effectiveness among so-called engaged viewers and those who are not as involved with the program. ...Read the whole story >>
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