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by Tanya Irwin Nestle Purina PetCare has unseated Pedigree to become the official pet food sponsor of the Westminster Kennel Club, which hosts the world-renowned annual all-breed dog show. The switch ends a 24-year relationship between Pedigree and Westminster. ...Read the whole story >>
by Sarah Mahoney
Big Y Foods -- a regional supermarket known for its experimental approach to marketing -- is offering a deal through Groupon, a first for large grocery stores. ...Read the whole story >>
by Aaron Baar Glass has been around so long it has become commonplace. Riding an environmental and healthful tide, Owens-Illinois, which crafts glass containers, is launching a global advertising campaign to remind people, primarily business leaders, about some of the qualities of glass: it comes from nature, doesn't affect taste and is a sustainable resource. ...Read the whole story >>
by Karl Greenberg
Executives from the two brands told the Conversational Marketing Summit that marketers have to get into the content business. "With the advent of third-party sites hosting branded content, owned content has exploded for us. We will reach 60 million people with this alone," said Brian Wallace, Research In Motion vice president of global digital marketing and media. ...Read the whole story >>
by Karlene Lukovitz Taco Bell's aggressive media response to the class-action suit claiming that its taco filling shouldn't be advertised as beef -- a suit filed Jan. 19 and dropped three months later -- appears to be improving consumer perceptions of the chain, based on recent YouGov BrandIndex social media-based metrics. ...Read the whole story >>
by Karl Greenberg
Consumers who use smartphones to shop or visit brand web sites are time-constrained, attention-compromised, and trying to engage a brand on a tiny screen. And there are lots of them, so ignore them at your own risk. Kari Wilson, product marketing manager, Google Mobile Ads, and Sebastien Chalmeton, vice president, mobile strategy, Phonevalley, raised those points Tuesday at OMMA Mobile. ...Read the whole story >>
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