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Automotive
by Karl Greenberg Mercedes-Benz is tying in with the PGA this year to teach golf. The Mercedes-Benz Performance Center is a mobile golf tour co-branded with the PGA of America that will be rolling around the country to golf events and Mercedes-Benz dealerships in the vicinity. The program launches in Augusta, Ga., under the oversight of two-time Masters winner Champion Bernhard Langer. ...Read the whole story >>
Beverages
by Aaron Baar
Soymilk maker Silk has launched the "Silk for Milk 10 Challenge," which encourages people to substitute the dairy milk in their lives -- in their cereal, coffee, etc. -- with Silk soymilk. The company is backing the effort with a print, television and digital advertising campaign, as well as through a mobile tasting tour. ...Read the whole story >>
Beverages
by Karlene Lukovitz A new, limited-edition flavor of Snapple is carrying the name of a TV show -- CBS's "The Amazing Race" -- on its label, as well as being featured in the show's product placements and ads. The partnership also includes a co-branded contest hosted on Snapple's Facebook site. ...Read the whole story >>
Book Review
by Sarah Mahoney
Our critic reviews Kelly McDonald's premise in How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers (Wiley), Jacquelyn A. Ottman's The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler), and Brand Relevance: Making Competitors Irrelevant, by David A. Aaker (Jossey-Bass). ...Read the whole story >>
Food
by Tanya Irwin Kraft Foods' Planters brand wants to recognize American peanut farmers who are implementing sustainable practices and making positive social changes in their communities. ...Read the whole story >>
Automotive
by Karl Greenberg
Ford launched Sync -- its telematics joint venture with Microsoft -- four years ago, and promoted it heavily when it debuted the Ford Fusion. A new report from Edmunds.com suggests the technology is becoming old school, as competitors are now offering that same ability to tether a mobile device to the car's dedicated platform. ...Read the whole story >>
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